His work moves between commercial design, image-making, production support, and personal visual experiments, often shaped by Iceland’s raw landscapes, strange light, weather, texture, and scale. He creates visual identities, campaigns, print work, photographic series, location research, and abstract compositions that all come from the same place: a need to make things feel clear, striking, and alive.
Whether designing for a brand, scouting locations for a production, photographing the landscape, or building abstract work through Lavastract, the aim is the same: strong visual communication with a sense of place.